News, Updates & Resources for the Region
This article was authored by PNWER Innovation co-chairs, AK Sen. Mia Costello and Nirav Desai, CEO of Moonbeam Exchange, and was originally published as op-ed in the Anchorage Daily News and Medium.
As the roots of America were being established, Lisbon was one of the richest cities in the world. In 1755, an earthquake that caused a fire brought the Portuguese economy to a grinding halt. In that local crisis, Amsterdam and London displaced Lisbon’s trading empire. A crisis that closed down one city displaced a global empire. The COVID-19 pandemic has shaken the world economy to its core — bringing cities and national economies to a grinding halt. But like any large machine, the U.S. and global economies will need an orderly restart to get humming again. We will recover from this, but economic patterns have changed. Localities that identify these changes and innovate to address emergent challenges will be the ones that prosper. As we reopen the economy, what lessons will we learn, and how will we retool to make the Pacific Northwest economic region even more vibrant than it was?
While we are still in the midst of this crisis, we propose that when envisioning the creation of a “New Normal,” we consider four distinct but overlapping phases of the response: (1) health security, (2) economic restoration, (3) economic retooling, and finally (4) the new normal.
Phase One: Health Security
First, we need to stop the spread of COVID-19 while keeping the health care system functioning. It appears that social distancing, while resulting in a halting of the economy, is working to do this. However, as a nation, we cannot go on too much longer. We need to develop a plan that reopens the economy in a safe way and in a way that minimized downstream health and economic problems.
Phase Two: Economic Restoration
Once economies open for business, we will not be able to go back to work as normal. Assuming that economies open up again in early July, businesses need to start planning now for the contingency of a second wave causing us to need to take similar measures in December. In that time, companies need to create and train for a new normal, repair equipment and get factories humming again, and plan for a second wave. While travel will start up again, there will likely continue to be travel restrictions, more shift work, and more regular health checks and compliance guidelines. Further, international supply chains will continue to be a challenge.
Key to economic restoration is that we must make sure that producers and industry to keep functioning. This will make the task of supporting adjacent businesses (e.g. suppliers, shops, restaurants, and small businesses that cater to anchor industry workers) to get back on their feet and thrive easier. Further, we need to think about how to get the region exporting again.
Phase Three: Economic Retooling
The crisis has uncovered gaps, vulnerabilities, and strengths. It is also likely to change consumer and industry behavior. With all these changes, we need to:
Phase Four: Creating the New Normal
The first three phases are traditional recovery. But then traditional recovery activities end, we will be living in a new reality. We need to harness innovation to challenge industry to address the gaps globally, and export capabilities that:
As this crisis continues, our lessons are mounting. The pressure on the health system and the shelter-in-place orders uncovered conditions in society that leave us all vulnerable. There were also some notable successes — where technologies and innovations, though developed for other reasons, made the economy a bit more resilient. And COVID-19 made us think of other issues and risks that, while perhaps not causing problems in this crisis, could fail in a different crisis.
What Went Wrong — Vulnerabilities and Gaps
Health capacity is limited — For years, there has been an effort on efficiency in health care which has limited the number of unused hospital rooms and constrained deployment of technology. As such, the U.S. health care system operates far too close to its capacity on a typical day that it is ill-equipped to surge for a crisis.
Technology access — With shelter-in-place orders, knowledge workers and schools were forced to telework. Internet access has proven vital to the functioning of the economy and should be viewed as a utility. The technology sector was able to migrate to remote work quickly. More risk-averse industries suffered and companies whose employees had limited internet access suffered.
Education — We failed our children by not having a mechanism to ensure their education continued through shelter-in-place orders. While many private schools transitioned to on-line learning, public schools did not fare as well — not due to a lack of trying, but due to equity issues such as availability of computers and the difficulty of essential workers to supplement learning.
Industry 4.0 — There has been a trend toward increasing automation in manufacturing. While this has resulted in job losses for years in the manufacturing sector, in an age of social distancing, this has proven to be vital for production.
E-commerce and delivery services — E-commerce platforms like Amazon and delivery services like Uber Eats were developed for consumer convenience. During this crisis, they served as essential services. It has been amazing to see dine-in restaurants transform into delivery and take-out institutions overnight. Grocery delivery services have made it possible for people in vulnerable demographics to get basics without needing to leave their house.
Web Conferencing — One of the stars of the quarantine was web conferencing services like Zoom and Microsoft Teams. Services that were built, to a large extent, to support global outsourcing and remote team collaboration have been redeployed to functions as broad as enabling children to attend school, telemedicine, and even on-line benefit concerts. And novel applications of virtual reality for virtual conferences and remote white-boarding sessions show promise that we can progress even further.
Food security — We are starting to see an impact on slaughterhouses and farm harvests, but the general availability of food was not overly impacted. As the crisis drags on, this might not remain the case.
Infrastructure — Airports, rail corridors, and civic infrastructure have benefited from a scarcity of use since mid-March. Had this happened in more adverse weather conditions, it would have been difficult to repair infrastructure while also keeping workers safe.
Distribution/Logistics — We are seeing farmers throwing away tons of crops in a time when grocery store baking aisles are empty. We have not seen a lack of food, rather that it is not packaged for the new patterns of consumption. Likewise, our logistics systems have stood up well, but we have been acutely aware of their criticality.
Capabilities to Leverage
The Pacific Northwest region fared well following the Cold War and in the post-9/11 world. It was during this time that Microsoft took off, Amazon was born, Vancouver boomed, etc. The region became global leaders in cloud computing, artificial intelligence, immersive technology, cyber-security, enterprise technology, biotech, unmanned systems, agriculture technology, global health, and additive manufacturing. These capabilities form the core of what is needed for the emerging economy. Cloud computing and immersive technology are coming together to allow greater remote work and telemedicine. Robotic process automation and enterprise technology applied to agriculture and logistics are critical to building redundancy and resilience in the global economy.
Innovation is critical to business resilience. Companies that have embraced technological innovation have fared the best during the crisis. This is particularly notable by the resilience in the stock price of technology companies like Amazon and Microsoft. They continue to operate with little to no impact on productivity.
Remote work: A remote workforce is needed for business resilience. Companies that have a culture of flexible work agreement have fared well during this crisis.
AgTech: We need to identify ways to connect the knowledge economies along the coast with agriculture and logistics needs inland and throughout the region. Autonomy technology is vital in agriculture and logistics for food security.
To build the next global economy in the PNW, we need to bring industry and government across the region to work in tandem. In much the way that the moonshot challenged industry to build the core technology that led to the internet cell phones, and a global satellite network that allowed many of us to work from home the past two months, the challenge of pandemic resilience should be viewed as an opportunity to challenge this generation to invent, build, and commercialize technology that will be the basis of tomorrow. Elements of this are already happening. We recommend the several initiatives to ensure that the Pacific Northwest emerges from this crisis stronger than we entered it.
Cross-Sector Industry/Government Collaboration: Public-Private Partnerships that develop common repositories for policies, procedures, and training related to health security, but that also identify gaps vulnerabilities and emergent threats.
Governments should focus on the identification of risks to health, security, and economy and they should challenge industry to address these risks. Some examples of these challenge-based investments in emerging industries could include:
Together we will build a stronger region, but we need to do this smartly!
This article is a submission by PNWER contributor, Jan Greylorn, and does not necessarily reflect the views of PNWER. This a submission to the Harvard Kennedy School Belfer Center Applied History Project
In November, we will have an election.
Covid-19 will be an issue.
We may be in a harsh "second wave" as happened with the 1918 Influenza.
We may see Covid-19 decline and the glimmer of a vaccine.
Regardless, the economy will be different.
Change will accelerate.
Each candidate will have to deal with our experience, real costs (lives and treasure), problematic preparation and execution, and the risks of the "next one".
A candidate may choose to ignore the painful experience.
To a certain extent, we did that after 1918I[i].
Or they may release thick position papers and promise to do better with what we have.
Or a candidate may understand his base and look to Applied History for real measures that will resonate with voters and do the necessary hard things.
Covid-19 is the most serious attack on the United States in our collective lifetimes.
To date, the virus has killed 100,000+ of our citizens and cost over $4,000,000,000,000 (4 trillion dollars). More death and economic damage will certainly follow.
The US Covid-19 response was fragmented, leading to a shutdown which led to an economic crisis and the worst unemployment since the 1929 depression. Social unrest is already evident. Political and national security upheavals may follow.
We now know the very real Pandemic risks and consequences.
We were warned[ii]. In 2015[iii]Bill Gates laid out four things we need to meet the threat of pandemics: surveillance & data, personnel, treatments, and equipment. He said the failure to prepare would lead to increased death and cost. He was right.
Gates urged the development of a medical reserve corps, joint medical and military efforts, germ-focused war games, and stepped-up medical research. Covid-19 is what he called the “next one” after the well-studied 1918 Influenza pandemic. The one after Covid-19 could be even worse. Globalization and mass air travel have turned weeks or months of warning into days
Applied historical analysis[iv] tells us that we will need a unified response, an integrated system of planning, preparation, and execution.
In 1946, memories of the Nazi blitz, Pearl Harbor, Hiroshima, and the frightening power of massive aerial attacks were the basis for the creation of the Strategic Air Command (SAC)[v]. SAC’s mission was to deter and counter threats with effective reconnaissance, intelligence, planning, resources, and operations. SAC had money, people, material resources, R&D, plans, coordination, and war game verification. SAC also had a SIOP, a Single, Integrated Operations Plan[vi]. We need something similar now – a Strategic Pandemic Command (SPC) with a single, integrated operations plan for Pandemics (PSIOP). Its mission would be to defend the country against biological threats and to plan for post-threat recovery.
SPC would monitor all points of entry for biological threats. SPC would protect key interior assets like the health care system, economic nodes, senior citizen life care facilities, and supply chains.
It would muster necessary resources including dedicated operational bases, communications equipment, and strategic stockpiles for its partners in city, county, state, and regional jurisdictions. It would refresh and update strategic stockpiles as they age. It would use and support US vendors with periodic purchasing through the domestic supply chain, monitor how that chain integrates globally. and test the chain’s capacity to meet surges.
The SPC would use global reconnaissance to detect threats. International cooperation would be important. A “trust but verify” process would include the support of nations and international entities with converging interests.
The SPC would coordinate research and development for threat detection, defense, mitigation, treatment, and other needs. It would also conduct its own research and supply grants to other organizations, including foreign allies.
The SPC would coordinate with both public and private entities across the health and education sectors. It would provide those entities with federal resources and templates for action.
Finally, the SPC would use war games to test operational responsiveness under normal, partial, and full-scale deployments of its resources. It could also use standard events, like the annual flu season, to test its responsiveness. Lessons learned from these simulations would strengthen SPC’s preparedness and pave the way for effective post-threat recovery.
The Strategic Air Command’s SIOP was both detailed and flexible. Roles and responsibilities were clear. It evolved and changed over time as threats and capabilities mutated. The Strategic Pandemic Command and its PSIOP should have all that and more.
The next pandemic, natural or man made, could be far, far worse. No plan is perfect, but a plan and an effective planning process and execution beat hope and luck.
We can and must do better.
A Strategic Pandemic Command with an integrated plan modeled on SAC which protected us for a half century is a path to a better way.
Mr. Jan Greylorn
BA Biomedical History, UW
BA History, Military History UW
20+ years Corporate Planning and Operations Research
(Eddie Bauer, Nordstrom, T Mobile, Washington State, Cities, Counties, Military Associations ….)
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Applied Historians begin with a current choice or predicament and analyze the historical record to provide perspective, stimulate imagination, find clues about what is likely to happen, suggest possible interventions, and assess probable consequences.
In the author’s humble opinion, Applied History
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